How To Calculate GMAU in Zoho CRM | Arithmix

Calculating GMAU in Zoho CRM can be a valuable tool for businesses looking to track their customer engagement and overall success. But before we dive into the how-to, let's first define what GMAU is and when it's valuable to calculate.

What Is GMAU?

GMAU stands for "Gross Monthly Active Users." It's a metric used to measure the number of unique users who have engaged with a particular product or service within a given month. In other words, GMAU tells you how many people are actively using your product or service on a monthly basis.

For example, if you have a mobile app and 10,000 people downloaded it in a given month, but only 5,000 of those people actually used the app, your GMAU for that month would be 5,000.

When Is It Valuable To Calculate GMAU?

GMAU can be a valuable metric to track for a variety of reasons. For one, it can give you a sense of how engaged your customers are with your product or service. If your GMAU is consistently high, it's a good sign that your customers are finding value in what you're offering.

On the other hand, if your GMAU is consistently low or declining, it may be a sign that your customers are losing interest or finding better alternatives elsewhere. This can be a red flag that you need to reevaluate your product or service offering.

GMAU can also be useful for tracking the success of marketing campaigns. If you launch a new marketing campaign and see a spike in GMAU, it's a good sign that your campaign is resonating with your target audience.

How to Calculate GMAU

Now that we've covered what GMAU is and when it's valuable to calculate, let's dive into how to actually calculate it.

The formula for calculating GMAU is relatively simple:

GMAU = Total number of unique users who engaged with your product or service in a given month

Keep in mind that "engagement" can mean different things depending on your product or service. For a mobile app, engagement might mean opening the app and completing a certain action (like making a purchase or sending a message). For a SaaS product, engagement might mean logging in and using a certain feature.

Once you've determined what counts as "engagement" for your product or service, you can use your analytics tools to track the number of unique users who engaged within a given month. Plug that number into the formula above, and voila - you have your GMAU for the month!

It's worth noting that GMAU is just one metric among many that businesses can use to track their success. But for businesses looking to track customer engagement and overall product/service success, it can be a valuable tool to add to your analytics arsenal.

How Do You Calculate GMAU in Zoho CRM

Zoho CRM itself isn’t naturally geared towards letting you calculate complex metrics like GMAU. As an alternative, teams typically use products like Arithmix to import data from Zoho CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Zoho CRM, combine it with data from other systems, and create calculations like GMAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating GMAU in Arithmix

Calculating metrics like GMAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your Zoho CRM data, and use it to create natural language formulas for metrics like GMAU.

Arithmix is designed to give you the power to build any calculations you want on top of your Zoho CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.