# How To Calculate Gross Logo Retention Rate in Sage 100 | Arithmix

Learn how to calculate the gross logo retention rate in Sage 100 with our step-by-step guide. Increase your understanding of this important metric and improve your business's retention strategy.

Calculating gross logo retention rate is an essential task for businesses that want to track their customer retention. This metric measures the percentage of customers who continue to do business with your company over a specific period. In this article, we will discuss what gross logo retention rate is, when it is valuable to calculate it, and how to calculate it using Sage 100.

## What Is Gross Logo Retention Rate?

Gross logo retention rate is a metric that measures the percentage of customers who continue to do business with your company over a specific period. It is calculated by dividing the number of customers who continue to do business with your company by the total number of customers you had at the beginning of the period. The result is then multiplied by 100 to get the percentage.

Gross logo retention rate is an essential metric because it helps businesses understand how well they are retaining their customers. It is a good indicator of customer loyalty and satisfaction. A high gross logo retention rate means that customers are happy with your products or services and are likely to continue doing business with you in the future.

## When Is It Valuable To Calculate Gross Logo Retention Rate?

Gross logo retention rate is valuable to calculate for any business that wants to track its customer retention. It is particularly useful for businesses that rely on repeat customers, such as subscription-based services or businesses that sell products with a long lifespan.

Calculating gross logo retention rate can help businesses identify areas where they need to improve their customer service or product offerings. It can also help businesses identify which customers are most loyal and valuable to their business.

## How to Calculate Gross Logo Retention Rate Using Sage 100

To calculate gross logo retention rate using Sage 100, you will need to follow these steps:

1. Identify the period you want to measure. This could be a month, quarter, or year.
2. Count the number of customers you had at the beginning of the period.
3. Count the number of customers who continued to do business with you during the period.
4. Divide the number of customers who continued to do business with you by the total number of customers you had at the beginning of the period.
5. Multiply the result by 100 to get the percentage.

For example, let's say you had 100 customers at the beginning of the year, and 80 of them continued to do business with you throughout the year. To calculate your gross logo retention rate, you would divide 80 by 100 and then multiply the result by 100 to get a retention rate of 80%.

In conclusion, calculating gross logo retention rate is an essential task for businesses that want to track their customer retention. It is a good indicator of customer loyalty and satisfaction and can help businesses identify areas where they need to improve their customer service or product offerings. By following the steps outlined in this article, you can easily calculate your gross logo retention rate using Sage 100.

## How Do You Calculate Gross Logo Retention Rate in Sage 100

Sage 100 itself isn’t naturally geared towards letting you calculate complex metrics like Gross Logo Retention Rate. As an alternative, teams typically use products like Arithmix to import data from Sage 100 and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Sage 100, combine it with data from other systems, and create calculations like Gross Logo Retention Rate.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.