How To Calculate Group Monthly Active Users in Freshsales | Arithmix

Calculating group monthly active users (MAUs) is an important metric for any business that wants to understand how engaged its user base is. By tracking group MAUs, you can gain insights into how many users are actively using your product or service on a monthly basis. This information can help you make informed decisions about product development, marketing strategies, and customer support.

Calculating group MAUs involves determining the number of unique users who have interacted with your product or service within a given month. This can include users who have logged into your platform, made a purchase, or engaged with your content in some other way.

What Is Group Monthly Active Users?

Group monthly active users refers to the number of unique users who have interacted with your product or service within a given month. This metric is important because it provides insight into how engaged your user base is. By tracking group MAUs over time, you can identify trends and patterns in user behavior, which can help you make informed decisions about product development, marketing strategies, and customer support.

Group MAUs can be calculated for different segments of your user base, such as by location, age, or behavior. This can help you identify which segments are most engaged with your product or service, and which may need more attention.

When Is It Valuable To Calculate Group Monthly Active Users?

Calculating group monthly active users is valuable for any business that wants to understand how engaged its user base is. This metric can be particularly useful for startups and small businesses that are looking to grow their user base and increase engagement.

By tracking group MAUs over time, you can identify trends and patterns in user behavior, which can help you make informed decisions about product development, marketing strategies, and customer support. For example, if you notice a decline in group MAUs over time, this may indicate that users are losing interest in your product or service, or that there are issues with the user experience that need to be addressed.

Calculating group MAUs can also be useful for larger businesses that want to track engagement across different segments of their user base. By calculating group MAUs for different segments, such as by location or behavior, you can identify which segments are most engaged with your product or service, and which may need more attention.

In conclusion, calculating group monthly active users is an important metric for any business that wants to understand how engaged its user base is. By tracking group MAUs over time, you can gain insights into user behavior that can help you make informed decisions about product development, marketing strategies, and customer support.

How Do You Calculate Group Monthly Active Users in Freshsales

Freshsales itself isn’t naturally geared towards letting you calculate complex metrics like Group Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from Freshsales and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Freshsales, combine it with data from other systems, and create calculations like Group Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Group Monthly Active Users in Arithmix

Calculating metrics like Group Monthly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Freshsales data, and use it to create natural language formulas for metrics like Group Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Freshsales data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.