How To Calculate Lifetime Value in AgileCRM | Arithmix

Calculating lifetime value is a crucial aspect of any business strategy. It helps you understand the value of a customer over the course of their relationship with your company. This information can be used to make informed decisions about marketing, sales, and customer service. In this article, we will explore what lifetime value is and when it is valuable to calculate it.

What Is Lifetime Value?

Lifetime value is the total amount of revenue a customer will generate for your business over the course of their relationship with you. This includes all purchases, subscriptions, and any other revenue streams. By calculating lifetime value, you can determine how much a customer is worth to your business and how much you should invest in acquiring and retaining them.

There are several factors that can impact lifetime value, such as the frequency of purchases, the average order value, and the length of the customer relationship. By analyzing these factors, you can identify opportunities to increase lifetime value and improve your overall business performance.

When Is It Valuable To Calculate Lifetime Value?

Calculating lifetime value is valuable in a variety of situations. For example, if you are looking to acquire new customers, understanding the lifetime value of your existing customers can help you determine how much you should be willing to spend on marketing and advertising. This information can also be used to identify which customer segments are the most valuable and which ones you should focus on targeting.

If you are looking to improve customer retention, calculating lifetime value can help you identify which customers are at risk of leaving and which ones are the most valuable to your business. This information can be used to develop targeted retention strategies that focus on keeping your most valuable customers happy and engaged.

Finally, calculating lifetime value can help you make informed decisions about pricing and product development. By understanding how much a customer is worth to your business, you can determine the optimal price point for your products and services. You can also identify which products and services are the most profitable and which ones you should focus on developing further.

In conclusion, calculating lifetime value is a valuable tool for any business looking to improve its performance. By understanding the value of your customers over time, you can make informed decisions about marketing, sales, and customer service that will help you grow your business and improve customer satisfaction.

How Do You Calculate Lifetime Value in AgileCRM

AgileCRM itself isn’t naturally geared towards letting you calculate complex metrics like Lifetime Value. As an alternative, teams typically use products like Arithmix to import data from AgileCRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like AgileCRM, combine it with data from other systems, and create calculations like Lifetime Value.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Lifetime Value in Arithmix

Calculating metrics like Lifetime Value is simple in Arithmix. Once you've created your free account, you’ll be able to import your AgileCRM data, and use it to create natural language formulas for metrics like Lifetime Value.

Arithmix is designed to give you the power to build any calculations you want on top of your AgileCRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.