How To Calculate Marketing Efficiency Ratio in Deltek Costpoint | Arithmix

Marketing efficiency ratio is a key metric that helps businesses measure the effectiveness of their marketing campaigns. It is a ratio that compares the cost of marketing efforts to the revenue generated from those efforts. By calculating the marketing efficiency ratio, businesses can determine the return on investment (ROI) of their marketing campaigns and make informed decisions about future marketing strategies.

What Is Marketing Efficiency Ratio?

Marketing efficiency ratio is a financial metric that measures the effectiveness of a company's marketing efforts. It is calculated by dividing the total cost of marketing by the revenue generated from those marketing efforts. The resulting ratio indicates how much revenue was generated for every dollar spent on marketing. A higher ratio indicates that a company's marketing efforts are more efficient and effective, while a lower ratio indicates that the company may need to reevaluate its marketing strategies.

Marketing efficiency ratio can be calculated for a specific marketing campaign or for an entire marketing department. It is a useful tool for businesses of all sizes and industries, as it provides valuable insights into the effectiveness of marketing efforts and helps businesses make data-driven decisions about future marketing strategies.

When Is It Valuable To Calculate Marketing Efficiency Ratio?

Calculating marketing efficiency ratio is valuable for businesses at any stage of growth. For startups and small businesses, it can help determine the most effective marketing strategies to drive growth and increase revenue. For larger businesses, it can help identify areas where marketing efforts may be inefficient or ineffective, and provide insights into how to optimize marketing spend.

Marketing efficiency ratio can also be valuable for businesses that are looking to expand into new markets or launch new products or services. By calculating the marketing efficiency ratio for similar campaigns or products, businesses can determine the expected ROI and make informed decisions about whether to move forward with the new initiative.

Overall, calculating marketing efficiency ratio is a valuable tool for businesses that want to measure the effectiveness of their marketing efforts and make data-driven decisions about future marketing strategies. By understanding the relationship between marketing spend and revenue generated, businesses can optimize their marketing efforts and drive growth and profitability.

How Do You Calculate Marketing Efficiency Ratio in Deltek Costpoint

Deltek Costpoint itself isn’t naturally geared towards letting you calculate complex metrics like Marketing Efficiency Ratio. As an alternative, teams typically use products like Arithmix to import data from Deltek Costpoint and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Deltek Costpoint, combine it with data from other systems, and create calculations like Marketing Efficiency Ratio.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Marketing Efficiency Ratio in Arithmix

Calculating metrics like Marketing Efficiency Ratio is simple in Arithmix. Once you've created your free account, you’ll be able to import your Deltek Costpoint data, and use it to create natural language formulas for metrics like Marketing Efficiency Ratio.

Arithmix is designed to give you the power to build any calculations you want on top of your Deltek Costpoint data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.