How To Calculate MAU in Blackbaud | Arithmix

If you're looking to measure the success of your online platform or application, one metric you may want to consider is Monthly Active Users (MAU). This metric can help you understand how many unique users are engaging with your platform on a monthly basis. In this article, we'll explore what MAU is, when it's valuable to calculate, and how you can calculate it.

What Is MAU?

MAU is a metric that measures the number of unique users who have engaged with your platform or application within a given month. This metric can help you understand how many people are using your platform on a regular basis and can be a good indicator of overall engagement. It's important to note that MAU only counts unique users, so if a user engages with your platform multiple times within a month, they will only be counted once.

MAU is often used in conjunction with other metrics, such as Daily Active Users (DAU) and Weekly Active Users (WAU), to provide a more complete picture of user engagement. DAU measures the number of unique users who engage with your platform on a daily basis, while WAU measures the number of unique users who engage with your platform on a weekly basis.

When Is It Valuable To Calculate MAU?

MAU can be a valuable metric to calculate in a variety of situations. For example, if you're launching a new platform or application, MAU can help you understand how many people are using your platform and how engaged they are. This can help you identify areas for improvement and make data-driven decisions about how to improve your platform.

MAU can also be useful if you're trying to track the success of a marketing campaign or new feature release. By measuring MAU before and after the campaign or feature release, you can determine whether or not it had a positive impact on user engagement.

How to Calculate MAU

Calculating MAU is relatively straightforward. To calculate MAU, you'll need to count the number of unique users who engaged with your platform or application within a given month. This can be done using a variety of tools, such as Google Analytics or your own custom analytics platform.

Once you've counted the number of unique users, you can divide that number by the total number of users who have engaged with your platform over the same time period. This will give you a percentage that represents the number of users who engage with your platform on a monthly basis.

For example, if you had 10,000 unique users engage with your platform in a given month and a total of 100,000 users who have engaged with your platform over the same time period, your MAU would be 10%.

Conclusion

MAU is a valuable metric that can help you understand how many unique users are engaging with your platform or application on a monthly basis. By measuring MAU, you can identify areas for improvement and make data-driven decisions about how to improve your platform. Calculating MAU is relatively straightforward and can be done using a variety of tools. If you're looking to measure the success of your online platform or application, MAU is definitely a metric worth considering.

How Do You Calculate MAU in Blackbaud

Blackbaud itself isn’t naturally geared towards letting you calculate complex metrics like MAU. As an alternative, teams typically use products like Arithmix to import data from Blackbaud and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Blackbaud, combine it with data from other systems, and create calculations like MAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating MAU in Arithmix

Calculating metrics like MAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your Blackbaud data, and use it to create natural language formulas for metrics like MAU.

Arithmix is designed to give you the power to build any calculations you want on top of your Blackbaud data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.