How To Calculate MAU in FinancialForce | Arithmix

Calculating monthly active users (MAU) is an important metric for any business that wants to track user engagement and retention. In FinancialForce, MAU can be calculated by analyzing the number of unique users who have logged in to the system within a given month. This metric can provide valuable insights into how many users are actively using the system and how frequently they are using it.

What Is MAU?

MAU is a metric used to measure the number of unique users who have engaged with a product or service within a given month. This metric is commonly used in the tech industry to track user engagement and retention. By tracking MAU, businesses can gain insights into how many users are actively using their product or service and how frequently they are using it. This information can be used to make data-driven decisions about product development, marketing, and customer retention strategies.

When Is It Valuable To Calculate MAU?

Calculating MAU is valuable for any business that wants to track user engagement and retention. This metric can be particularly useful for businesses that offer subscription-based services, as it can help them identify churn rates and make data-driven decisions about customer retention strategies. Additionally, businesses that offer free products or services can use MAU to track user engagement and identify opportunities for monetization.

MAU can also be useful for businesses that are looking to expand their user base. By tracking MAU, businesses can identify trends in user engagement and retention, which can help them make data-driven decisions about marketing and customer acquisition strategies.

Overall, calculating MAU is a valuable metric for any business that wants to track user engagement and retention. By analyzing this metric, businesses can gain valuable insights into how many users are actively using their product or service and how frequently they are using it, which can inform data-driven decisions about product development, marketing, and customer retention strategies.

How Do You Calculate MAU in FinancialForce

FinancialForce itself isn’t naturally geared towards letting you calculate complex metrics like MAU. As an alternative, teams typically use products like Arithmix to import data from FinancialForce and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like FinancialForce, combine it with data from other systems, and create calculations like MAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating MAU in Arithmix

Calculating metrics like MAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your FinancialForce data, and use it to create natural language formulas for metrics like MAU.

Arithmix is designed to give you the power to build any calculations you want on top of your FinancialForce data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.