How To Calculate MAU in ProfitBooks | Arithmix

Calculating monthly active users (MAU) is a crucial metric for any business that wants to understand the engagement of its users or customers. In this article, we will discuss what MAU is, when it is valuable to calculate it, and how to calculate it using ProfitBooks.

What Is MAU?

MAU is a metric that measures the number of unique users or customers who have engaged with a product or service within a given month. It is a key performance indicator (KPI) that helps businesses understand the level of engagement and retention of their users or customers. MAU is calculated by counting the number of unique users who have logged in, made a purchase, or performed any other meaningful action within a month.

MAU is different from daily active users (DAU) and weekly active users (WAU) because it measures the number of unique users over a longer period of time. DAU measures the number of unique users who have engaged with a product or service on a daily basis, while WAU measures the number of unique users who have engaged with a product or service on a weekly basis.

When Is It Valuable To Calculate MAU?

Calculating MAU is valuable for businesses that want to measure the engagement and retention of their users or customers. It is particularly useful for subscription-based businesses that rely on recurring revenue from their customers. By tracking MAU, businesses can identify trends in user engagement and retention, and make data-driven decisions to improve their product or service.

MAU is also valuable for businesses that want to measure the effectiveness of their marketing campaigns. By tracking the number of new users who engage with a product or service each month, businesses can measure the impact of their marketing efforts and adjust their strategies accordingly.

How to Calculate MAU in ProfitBooks

Calculating MAU in ProfitBooks is a simple process. First, you need to determine what actions you consider to be meaningful for your business. For example, if you run an e-commerce store, you may consider a purchase to be a meaningful action. If you run a social media platform, you may consider a login to be a meaningful action.

Once you have determined what actions you consider to be meaningful, you can use ProfitBooks to track the number of unique users who have performed those actions within a given month. To do this, you can create a custom report in ProfitBooks that filters for the actions you consider to be meaningful and counts the number of unique users who have performed those actions within a month.

By tracking MAU in ProfitBooks, you can gain valuable insights into the engagement and retention of your users or customers, and make data-driven decisions to improve your product or service.

How Do You Calculate MAU in ProfitBooks

ProfitBooks itself isn’t naturally geared towards letting you calculate complex metrics like MAU. As an alternative, teams typically use products like Arithmix to import data from ProfitBooks and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like ProfitBooks, combine it with data from other systems, and create calculations like MAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating MAU in Arithmix

Calculating metrics like MAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your ProfitBooks data, and use it to create natural language formulas for metrics like MAU.

Arithmix is designed to give you the power to build any calculations you want on top of your ProfitBooks data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.