How To Calculate MAU in Sage CRM | Arithmix

If you're looking to track the success of your business, one metric you might want to consider is Monthly Active Users (MAU). MAU is a measure of how many unique users are actively engaging with your product or service on a monthly basis. By tracking MAU, you can get a better understanding of how your business is performing and make informed decisions about how to improve it. In this article, we'll explain what MAU is and how to calculate it in Sage CRM.

What Is MAU?

MAU is a metric used to measure the number of unique users who have engaged with your product or service within a given month. These users could be customers, subscribers, or any other type of user who interacts with your business. By tracking MAU, you can get a better understanding of how many people are actively using your product or service, and how engaged they are with it.

MAU is an important metric because it can help you identify trends and patterns in user behavior. For example, if your MAU is increasing over time, it could be a sign that your business is growing and that users are finding value in your product or service. On the other hand, if your MAU is decreasing, it could be a sign that users are losing interest or that your business needs to make changes to improve engagement.

When Is It Valuable To Calculate MAU?

MAU is a valuable metric for any business that wants to track user engagement and growth. It's particularly useful for businesses that offer subscription-based services, as it can help you track how many users are actively using your service and how engaged they are with it. MAU is also useful for businesses that offer free products or services, as it can help you track how many users are actively using your product and how engaged they are with it.

Calculating MAU can also be useful for businesses that are looking to make changes to their product or service. By tracking MAU over time, you can see how changes to your product or service are affecting user engagement. For example, if you make a change to your product and your MAU increases, it could be a sign that users are finding the change valuable. On the other hand, if your MAU decreases after a change, it could be a sign that users are not responding well to the change.

Overall, calculating MAU is a valuable way to track user engagement and growth for any business. By tracking this metric over time, you can get a better understanding of how your business is performing and make informed decisions about how to improve it.

How Do You Calculate MAU in Sage CRM

Sage CRM itself isn’t naturally geared towards letting you calculate complex metrics like MAU. As an alternative, teams typically use products like Arithmix to import data from Sage CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Sage CRM, combine it with data from other systems, and create calculations like MAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating MAU in Arithmix

Calculating metrics like MAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your Sage CRM data, and use it to create natural language formulas for metrics like MAU.

Arithmix is designed to give you the power to build any calculations you want on top of your Sage CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.