How To Calculate Monthly Active Users in BQE CORE Suite | Arithmix

Calculating monthly active users is an important metric for any business that wants to track the engagement of its users. It helps you understand how many people are actively using your product or service on a monthly basis. This information can be used to make informed decisions about product development, marketing strategies, and customer support. In this article, we will discuss what monthly active users are, when it is valuable to calculate them, and how to calculate them.

What Is Monthly Active Users?

Monthly active users (MAUs) is a metric that measures the number of unique users who have engaged with your product or service in a given month. This includes any interaction with your product, such as opening the app, logging in, or performing any action within the app. It is important to note that MAUs only count unique users, so if a user logs in multiple times in a month, they are still only counted as one MAU.

MAUs are a key performance indicator (KPI) for businesses that rely on user engagement, such as social media platforms, mobile apps, and subscription-based services. It helps businesses understand how many people are actively using their product or service, which can be used to make informed decisions about product development, marketing strategies, and customer support.

When Is It Valuable To Calculate Monthly Active Users?

Calculating monthly active users is valuable for any business that wants to track user engagement. It is particularly useful for businesses that rely on user engagement to generate revenue, such as subscription-based services or mobile apps with in-app purchases. By tracking MAUs, businesses can identify trends in user engagement and make informed decisions about product development, marketing strategies, and customer support.

For example, if a business notices a decline in MAUs over time, it may indicate that users are losing interest in the product or service. This could be due to a variety of factors, such as a lack of new features, poor user experience, or increased competition. By identifying this trend early on, businesses can take action to address the issue and improve user engagement.

How to Calculate Monthly Active Users

Calculating monthly active users is a simple process. First, you need to determine what actions count as engagement with your product or service. This could include opening the app, logging in, or performing any action within the app. Once you have defined what actions count as engagement, you can track how many unique users perform those actions in a given month.

To calculate MAUs, you need to count the number of unique users who have engaged with your product or service in a given month. This can be done using analytics tools, such as Google Analytics or Mixpanel. These tools allow you to track user engagement and identify unique users based on their device ID or login credentials.

Once you have identified the number of unique users who have engaged with your product or service in a given month, you can use this number as your MAU metric. It is important to track MAUs over time to identify trends in user engagement and make informed decisions about product development, marketing strategies, and customer support.

Conclusion

Calculating monthly active users is an important metric for any business that wants to track user engagement. It helps businesses understand how many people are actively using their product or service on a monthly basis, which can be used to make informed decisions about product development, marketing strategies, and customer support. By tracking MAUs over time, businesses can identify trends in user engagement and take action to improve user engagement and retention.

How Do You Calculate Monthly Active Users in BQE CORE Suite

BQE CORE Suite itself isn’t naturally geared towards letting you calculate complex metrics like Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from BQE CORE Suite and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like BQE CORE Suite, combine it with data from other systems, and create calculations like Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Monthly Active Users in Arithmix

Calculating metrics like Monthly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your BQE CORE Suite data, and use it to create natural language formulas for metrics like Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your BQE CORE Suite data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.