How To Calculate Monthly Active Users in HubSpot CRM | Arithmix

Calculating monthly active users (MAUs) is an important metric for any business that wants to track the engagement of its users. It helps you understand how many unique users are interacting with your product or service on a monthly basis. In this article, we will explore what monthly active users are, when it is valuable to calculate them, and how to calculate them.

What Is Monthly Active Users?

Monthly active users (MAUs) is a metric that measures the number of unique users who have engaged with your product or service within a given month. This metric is commonly used by businesses to track the growth and engagement of their user base. It helps businesses understand how many people are using their product or service on a regular basis and how engaged they are.

MAUs are different from daily active users (DAUs), which measure the number of unique users who have engaged with your product or service within a given day. While DAUs can be a valuable metric, MAUs provide a more comprehensive view of user engagement over a longer period of time.

When Is It Valuable To Calculate Monthly Active Users?

Calculating monthly active users is valuable for businesses that want to track the growth and engagement of their user base. It can help businesses understand how many people are using their product or service on a regular basis and how engaged they are. This information can be used to make decisions about product development, marketing, and customer support.

For example, if a business sees a decline in MAUs over time, it may indicate that users are losing interest in the product or service. This could prompt the business to investigate the reasons for the decline and make changes to improve user engagement. On the other hand, if a business sees an increase in MAUs, it may indicate that the product or service is resonating with users and that the business is on the right track.

How to Calculate Monthly Active Users

Calculating monthly active users is a relatively simple process. To calculate MAUs, you need to count the number of unique users who have engaged with your product or service within a given month. This can be done using analytics tools or by tracking user activity manually.

Here is a step-by-step process for calculating monthly active users:

1. Choose a time period: Decide on the time period you want to measure MAUs for. This is typically a month, but it could be longer or shorter depending on your needs.
2. Identify unique users: Identify the unique users who have engaged with your product or service within the chosen time period. This can be done using analytics tools or by tracking user activity manually.
3. Count the number of unique users: Count the number of unique users who have engaged with your product or service within the chosen time period. This is your monthly active user count.

Once you have calculated your monthly active user count, you can use this information to track the growth and engagement of your user base over time. By comparing MAUs from month to month, you can gain insights into how your product or service is resonating with users and make data-driven decisions about product development, marketing, and customer support.

In conclusion, calculating monthly active users is an important metric for businesses that want to track the growth and engagement of their user base. By understanding what MAUs are, when it is valuable to calculate them, and how to calculate them, businesses can gain valuable insights into user engagement and make data-driven decisions about their product or service.

How Do You Calculate Monthly Active Users in HubSpot CRM

HubSpot CRM itself isn't naturally geared towards letting you calculate complex metrics like Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from HubSpot CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like HubSpot CRM, combine it with data from other systems, and create calculations like Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Monthly Active Users in Arithmix

Calculating metrics like Monthly Active Users is simple in Arithmix. Once you've created your free account, you'll be able to import your HubSpot CRM data, and use it to create natural language formulas for metrics like Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.