How To Calculate Monthly Active Users in Kantana | Arithmix

Calculating monthly active users (MAUs) is an essential metric for any business that wants to track its user engagement and growth. It helps you understand how many unique users are interacting with your product or service over a specific period, which can help you make informed decisions about your marketing, product development, and customer support strategies. In this article, we'll explore what monthly active users are, when it's valuable to calculate them, and how to calculate them in Kantana.

What Is Monthly Active Users?

Monthly active users (MAUs) are the number of unique users who have engaged with your product or service within a given month. This metric is commonly used to track user engagement and growth, and it's a critical factor in determining the success of your business. MAUs can be calculated for any type of product or service, including mobile apps, websites, and software platforms.

It's important to note that MAUs are different from daily active users (DAUs), which are the number of unique users who engage with your product or service on a daily basis. While DAUs can be a useful metric for tracking short-term engagement, MAUs provide a more comprehensive view of your user base over a more extended period.

When Is It Valuable To Calculate Monthly Active Users?

Calculating monthly active users is valuable for any business that wants to track its user engagement and growth. It can help you identify trends and patterns in user behavior, which can inform your marketing, product development, and customer support strategies. Here are a few scenarios where calculating MAUs can be particularly valuable:

• Product Development: Calculating MAUs can help you identify which features or aspects of your product are most popular among your users. This information can help you prioritize your product development efforts and make informed decisions about future updates.
• Marketing: MAUs can be a useful metric for tracking the success of your marketing campaigns. By comparing your MAUs before and after a campaign, you can determine whether your efforts are driving user engagement and growth.
• Customer Support: Calculating MAUs can help you identify which users are most engaged with your product or service. This information can help you prioritize your customer support efforts and provide targeted assistance to your most active users.

How to Calculate Monthly Active Users in Kantana

Kantana is a powerful analytics platform that can help you track your monthly active users. Here's how to calculate MAUs in Kantana:

1. Set your date range: In Kantana, navigate to the "Date Range" section and select the month you want to calculate MAUs for.
2. Select your metric: In the "Metrics" section, select "Monthly Active Users" from the dropdown menu.
3. View your data: Kantana will display the number of monthly active users for your selected date range.

By following these simple steps, you can quickly and easily calculate your monthly active users in Kantana. This information can help you make informed decisions about your business and ensure that you're providing the best possible experience for your users.

How Do You Calculate Monthly Active Users in Kantana

Kantana itself isn’t naturally geared towards letting you calculate complex metrics like Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from Kantana and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Kantana, combine it with data from other systems, and create calculations like Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Monthly Active Users in Arithmix

Calculating metrics like Monthly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Kantana data, and use it to create natural language formulas for metrics like Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Kantana data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.