How To Calculate Monthly Active Users in Marketo | Arithmix

Calculating monthly active users (MAU) is an important metric for any business that wants to track the engagement of its users. By measuring the number of users who have interacted with your product or service within a given month, you can gain valuable insights into how your business is performing and identify areas for improvement.

What Is Monthly Active Users?

Monthly active users (MAU) is a metric used to measure the number of unique users who have engaged with your product or service within a given month. This includes any user who has completed an action, such as logging in, making a purchase, or using a feature of your product. MAU is a key performance indicator (KPI) that can help you understand the level of engagement and retention of your users.

It's important to note that MAU is different from daily active users (DAU), which measures the number of unique users who have engaged with your product or service on a daily basis. While DAU can provide valuable insights into the daily usage patterns of your users, MAU provides a more comprehensive view of overall engagement and retention.

When Is It Valuable To Calculate Monthly Active Users?

Calculating monthly active users is valuable for any business that wants to track the engagement and retention of its users. By measuring the number of users who have interacted with your product or service within a given month, you can gain insights into how your business is performing and identify areas for improvement.

For example, if you notice a decline in your MAU over time, it may indicate that your users are losing interest in your product or service. This could be due to a variety of factors, such as a lack of new features or poor user experience. By identifying these issues, you can take steps to address them and improve engagement and retention.

On the other hand, if you see an increase in your MAU, it may indicate that your business is growing and that your users are finding value in your product or service. This can help you make informed decisions about future investments in your product or service, such as adding new features or expanding your marketing efforts.

In conclusion, calculating monthly active users is a valuable metric for any business that wants to track the engagement and retention of its users. By measuring the number of users who have interacted with your product or service within a given month, you can gain insights into how your business is performing and identify areas for improvement. So, start tracking your MAU today and use it to make informed decisions about the future of your business!

How Do You Calculate Monthly Active Users in Marketo

Marketo itself isn't naturally geared towards letting you calculate complex metrics like Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from Marketo and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like Marketo, combine it with data from other systems, and create calculations like Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Monthly Active Users in Arithmix

Calculating metrics like Monthly Active Users is simple in Arithmix. Once you've created your free account, you'll be able to import your Marketo data, and use it to create natural language formulas for metrics like Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Marketo data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.