How To Calculate Monthly Active Users in Mondays Sales CRM | Arithmix

Calculating monthly active users (MAU) is an important metric for any business that offers a digital product or service. It helps you understand how many unique users are engaging with your product or service on a monthly basis. This information can be used to make data-driven decisions, such as identifying areas for improvement or measuring the success of marketing campaigns.

What Is Monthly Active Users?

Monthly active users (MAU) is a metric that measures the number of unique users who have engaged with your product or service at least once in a given month. This includes any action that a user takes, such as logging in, creating an account, or making a purchase. MAU is a key performance indicator (KPI) that is used to measure the growth and engagement of a product or service.

It is important to note that MAU is not the same as daily active users (DAU), which measures the number of unique users who have engaged with your product or service on a daily basis. While DAU is a useful metric, it can be more volatile and subject to fluctuations due to daily habits and routines. MAU provides a more stable and consistent measure of user engagement over time.

When Is It Valuable To Calculate Monthly Active Users?

Calculating MAU is valuable for any business that offers a digital product or service. It can help you understand how many users are actively engaging with your product or service on a monthly basis, and how that engagement is changing over time. This information can be used to make data-driven decisions, such as identifying areas for improvement or measuring the success of marketing campaigns.

For example, if you notice a decline in MAU over time, it may indicate that users are losing interest in your product or service. This could prompt you to investigate the reasons behind the decline and make changes to improve user engagement. On the other hand, if you see an increase in MAU after launching a new marketing campaign, it may indicate that the campaign was successful in attracting new users to your product or service.

Overall, calculating MAU is a valuable tool for any business that wants to measure the growth and engagement of their digital product or service. By understanding how many users are actively engaging with your product or service on a monthly basis, you can make data-driven decisions that will help you improve user engagement and drive business growth.

How Do You Calculate Monthly Active Users in Mondays Sales CRM

Mondays Sales CRM itself isn’t naturally geared towards letting you calculate complex metrics like Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from Mondays Sales CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Mondays Sales CRM, combine it with data from other systems, and create calculations like Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Monthly Active Users in Arithmix

Calculating metrics like Monthly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Mondays Sales CRM data, and use it to create natural language formulas for metrics like Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Mondays Sales CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.