How To Calculate Monthly Active Users in Xero | Arithmix

Calculating monthly active users is an essential metric for businesses that want to track user engagement and growth. It helps you understand how many unique users are actively using your product or service within a given month. In this article, we will discuss what monthly active users are, why they are valuable to calculate, and how to calculate them.

What Is Monthly Active Users?

Monthly active users (MAUs) are the number of unique users who have engaged with your product or service within a given month. This metric is commonly used by businesses to track user engagement and growth. It helps businesses understand how many users are actively using their product or service and how frequently they are using it.

For example, if you have a mobile app, your monthly active users would be the number of unique users who have opened your app at least once within a month. If you have a website, your monthly active users would be the number of unique visitors who have visited your site within a month.

When Is It Valuable To Calculate Monthly Active Users?

Calculating monthly active users is valuable for businesses that want to track user engagement and growth. It helps businesses understand how many users are actively using their product or service and how frequently they are using it. This information can help businesses make informed decisions about product development, marketing, and customer support.

For example, if you notice a decline in your monthly active users, it could be an indication that your product or service is not meeting the needs of your users. This could prompt you to make changes to your product or service to improve user engagement and retention.

How to Calculate Monthly Active Users

Calculating monthly active users is a simple process. First, you need to define what constitutes an active user. This could be a user who has logged in, made a purchase, or engaged with your product or service in some other way.

Next, you need to track the number of unique users who have engaged with your product or service within a given month. This can be done using analytics tools such as Google Analytics or Mixpanel.

Once you have this data, you can calculate your monthly active users by simply counting the number of unique users who have engaged with your product or service within a given month.

For example, if you have a mobile app and you define an active user as someone who has opened your app at least once within a month, you can track the number of unique users who have opened your app within a month using analytics tools. You can then count the number of unique users to calculate your monthly active users.

Overall, calculating monthly active users is a valuable metric for businesses that want to track user engagement and growth. By understanding how many users are actively using your product or service within a given month, you can make informed decisions about product development, marketing, and customer support.

How Do You Calculate Monthly Active Users in Xero

Xero itself isn’t naturally geared towards letting you calculate complex metrics like Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from Xero and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Xero, combine it with data from other systems, and create calculations like Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Monthly Active Users in Arithmix

Calculating metrics like Monthly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Xero data, and use it to create natural language formulas for metrics like Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Xero data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.