How To Calculate Monthly Active Users in Zendesk Sell | Arithmix

Calculating monthly active users (MAU) is an essential metric for any business that wants to track the engagement of its users. It helps you understand how many unique users are actively using your product or service within a given month. By calculating MAU, you can determine the success of your product, identify areas for improvement, and make data-driven decisions to improve user engagement.

What Is Monthly Active Users?

Monthly active users (MAU) is a metric used to measure the number of unique users who engage with a product or service within a given month. It is a valuable metric for businesses to track because it provides insight into user engagement and retention. By measuring MAU, businesses can determine the success of their product or service and identify areas for improvement.

MAU is calculated by counting the number of unique users who have engaged with a product or service within a given month. This includes users who have logged in, made a purchase, or performed any other action that indicates engagement with the product or service.

When Is It Valuable To Calculate Monthly Active Users?

Calculating monthly active users is valuable for any business that wants to track user engagement and retention. It is particularly useful for businesses that offer subscription-based services or products, as it helps them understand how many users are actively using their product or service on a monthly basis.

MAU is also valuable for businesses that want to track the success of their marketing campaigns. By measuring MAU before and after a marketing campaign, businesses can determine the effectiveness of their campaign in driving user engagement and retention.

Overall, calculating monthly active users is a valuable metric for any business that wants to understand user engagement and retention. By measuring MAU, businesses can make data-driven decisions to improve their product or service and drive user engagement.

How Do You Calculate Monthly Active Users in Zendesk Sell

Zendesk Sell itself isn’t naturally geared towards letting you calculate complex metrics like Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from Zendesk Sell and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Zendesk Sell, combine it with data from other systems, and create calculations like Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Monthly Active Users in Arithmix

Calculating metrics like Monthly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Zendesk Sell data, and use it to create natural language formulas for metrics like Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Zendesk Sell data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.