How To Calculate Paid Stage MAUs (PSMAU) in ProfitBooks | Arithmix

Calculating Paid Stage MAUs (PSMAU) is an important metric for any business that offers a paid service or product. It helps you understand how many of your users are paying customers and how much revenue you are generating from them. In this article, we will explain what Paid Stage MAUs are, why they are valuable, and how to calculate them in ProfitBooks.

What Is Paid Stage MAUs (PSMAU)?

Paid Stage MAUs (PSMAU) is a metric that measures the number of unique users who have paid for your product or service during a specific period of time. It is calculated by counting the number of unique users who have made a payment during a given month or quarter. This metric is important because it helps you understand how many of your users are paying customers and how much revenue you are generating from them.

PSMAU is different from Monthly Active Users (MAU) or Daily Active Users (DAU), which measure the number of unique users who have used your product or service during a specific period of time, regardless of whether they have paid or not. PSMAU is a more specific metric that focuses on paying customers only.

When Is It Valuable To Calculate Paid Stage MAUs (PSMAU)?

Calculating PSMAU is valuable for any business that offers a paid service or product. It helps you understand how many of your users are paying customers and how much revenue you are generating from them. This information is important for making strategic decisions about pricing, marketing, and product development.

For example, if you notice that your PSMAU is decreasing over time, it may be a sign that your pricing is too high or that your product is not meeting the needs of your customers. On the other hand, if your PSMAU is increasing, it may be a sign that your marketing efforts are paying off or that your product is improving.

Calculating PSMAU is also valuable for investors and stakeholders who want to understand the financial health of your business. It provides a clear picture of how much revenue you are generating from paying customers and how that revenue is growing over time.

Now that you understand what Paid Stage MAUs are and why they are valuable, let's take a look at how to calculate them in ProfitBooks.

How Do You Calculate Paid Stage MAUs (PSMAU) in ProfitBooks

ProfitBooks itself isn�t naturally geared towards letting you calculate complex metrics like Paid Stage MAUs (PSMAU). As an alternative, teams typically use products like Arithmix to import data from ProfitBooks and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that�s powerful yet easy to use. With Arithmix you can import data from systems like ProfitBooks, combine it with data from other systems, and create calculations like Paid Stage MAUs (PSMAU).

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Paid Stage MAUs (PSMAU) in Arithmix

Calculating metrics like Paid Stage MAUs (PSMAU) is simple in Arithmix. Once you've created your free account, you�ll be able to import your ProfitBooks data, and use it to create natural language formulas for metrics like Paid Stage MAUs (PSMAU).

Arithmix is designed to give you the power to build any calculations you want on top of your ProfitBooks data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.