How To Calculate Paid Stage MAUs (PSMAU) in Ultipro | Arithmix

Calculating Paid Stage MAUs (PSMAU) is an important metric for any business that offers a subscription-based service. It helps you understand how many of your users are actively using your service and paying for it. In this article, we will explain what Paid Stage MAUs are, when it is valuable to calculate them, and how to calculate them.

What Is Paid Stage MAUs (PSMAU)?

Paid Stage MAUs (PSMAU) is a metric that measures the number of unique users who have paid for your service during a specific period of time. It is different from Monthly Active Users (MAUs), which measures the number of unique users who have used your service during a specific period of time, regardless of whether they have paid for it or not.

For example, if you have 1000 users who have signed up for your service, but only 500 of them have paid for it during the month of January, your PSMAU for January would be 500.

PSMAU is a valuable metric because it helps you understand how many of your users are actually paying for your service. This information can help you make better decisions about pricing, marketing, and product development.

When Is It Valuable To Calculate Paid Stage MAUs (PSMAU)?

Calculating PSMAU is valuable for any business that offers a subscription-based service. It is particularly useful for businesses that offer a free trial or freemium model, where users can use the service for free for a limited time or with limited features.

By calculating PSMAU, you can understand how many of your users are converting from free to paid users. This information can help you optimize your free trial or freemium model to increase conversions and revenue.

PSMAU is also valuable for businesses that offer different pricing tiers or plans. By understanding how many users are paying for each plan, you can optimize your pricing strategy to maximize revenue.

How to Calculate Paid Stage MAUs (PSMAU)

Calculating PSMAU is a simple process. Here are the steps:

1. Determine the period of time you want to measure (e.g. month, quarter, year).
2. Count the number of unique users who have paid for your service during that period of time.
3. Divide the number of paid users by the total number of users who have signed up for your service during that period of time.
4. Multiply the result by 100 to get the percentage of paid users.

For example, if you want to calculate your PSMAU for the month of January and you have 1000 users who have signed up for your service, but only 500 of them have paid for it during that month, your PSMAU for January would be:

(500 / 1000) x 100 = 50%

So, 50% of your users who signed up for your service in January have paid for it.

By calculating PSMAU regularly, you can track changes in your user base and make informed decisions about your pricing, marketing, and product development strategies.

How Do You Calculate Paid Stage MAUs (PSMAU) in Ultipro

Ultipro itself isn�t naturally geared towards letting you calculate complex metrics like Paid Stage MAUs (PSMAU). As an alternative, teams typically use products like Arithmix to import data from Ultipro and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that�s powerful yet easy to use. With Arithmix you can import data from systems like Ultipro, combine it with data from other systems, and create calculations like Paid Stage MAUs (PSMAU).

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Paid Stage MAUs (PSMAU) in Arithmix

Calculating metrics like Paid Stage MAUs (PSMAU) is simple in Arithmix. Once you've created your free account, you�ll be able to import your Ultipro data, and use it to create natural language formulas for metrics like Paid Stage MAUs (PSMAU).

Arithmix is designed to give you the power to build any calculations you want on top of your Ultipro data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.