How To Calculate Paid Stage Monthly Active Users in ServiceNow | Arithmix

Calculating Paid Stage Monthly Active Users (PSMAU) is an important metric for businesses that offer subscription-based services. It helps you understand how many of your paying customers are actively using your product on a monthly basis. This information is crucial for making informed decisions about product development, marketing strategies, and customer retention efforts.

To calculate PSMAU, you need to determine the number of paying customers who have used your product at least once in the past month. This includes customers who have used your product multiple times in the same month. It's important to note that PSMAU only includes paying customers, not free trial users or non-paying customers.

Once you have this number, you can divide it by the total number of paying customers to get the PSMAU percentage. For example, if you have 1,000 paying customers and 700 of them have used your product in the past month, your PSMAU percentage would be 70%.

What Is Paid Stage Monthly Active Users?

Paid Stage Monthly Active Users is a metric that measures the percentage of paying customers who have used your product at least once in the past month. It's a valuable metric because it helps you understand how engaged your paying customers are with your product. If your PSMAU percentage is low, it may indicate that your product is not meeting the needs of your customers or that your marketing efforts are not effectively targeting the right audience.

PSMAU is also a useful metric for tracking customer retention. If your PSMAU percentage is decreasing over time, it may indicate that your customers are not finding enough value in your product to continue using it. This can help you identify areas for improvement and make changes to your product or marketing strategy to better meet the needs of your customers.

When Is It Valuable To Calculate Paid Stage Monthly Active Users?

Calculating PSMAU is valuable for any business that offers subscription-based services. It's especially important for businesses that are looking to grow their customer base and increase customer retention. By tracking PSMAU over time, you can identify trends and make data-driven decisions about product development and marketing strategies.

PSMAU is also a valuable metric for businesses that are looking to improve customer engagement. By understanding how many of your paying customers are actively using your product, you can identify areas for improvement and make changes to your product or marketing strategy to better meet the needs of your customers.

In conclusion, calculating Paid Stage Monthly Active Users is an important metric for any business that offers subscription-based services. It helps you understand how engaged your paying customers are with your product and can help you make data-driven decisions about product development and marketing strategies. By tracking PSMAU over time, you can identify trends and make changes to improve customer retention and engagement.

How Do You Calculate Paid Stage Monthly Active Users in ServiceNow

ServiceNow itself isn't naturally geared towards letting you calculate complex metrics like Paid Stage Monthly Active Users. As an alternative, teams typically use products like Arithmix to import data from ServiceNow and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that's powerful yet easy to use. With Arithmix you can import data from systems like ServiceNow, combine it with data from other systems, and create calculations like Paid Stage Monthly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Paid Stage Monthly Active Users in Arithmix

Calculating metrics like Paid Stage Monthly Active Users is simple in Arithmix. Once you've created your free account, you'll be able to import your ServiceNow data, and use it to create natural language formulas for metrics like Paid Stage Monthly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your ServiceNow data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.