How To Calculate Paid Stage WAUs (PSWAU) in NetSuite CRM | Arithmix

Calculating Paid Stage WAUs (PSWAU) is an important metric for any business that wants to understand how many of its users are actively engaged with its paid services. This metric can help you determine the effectiveness of your marketing campaigns, identify areas for improvement, and make informed decisions about your business strategy. In this article, we'll explain what Paid Stage WAUs are, when it's valuable to calculate them, and how to do it.

What Is Paid Stage WAUs (PSWAU)?

Paid Stage WAUs (PSWAU) is a metric that measures the number of users who have paid for your services and are actively using them within a specific time period. This metric is important because it helps you understand how many of your paying customers are actually using your services, and how frequently they are doing so. By tracking PSWAU, you can identify trends in user behavior, such as which features are most popular, and which ones are being underutilized.

PSWAU is calculated by counting the number of unique users who have paid for your services and have logged in to your platform within a specific time period, typically a week or a month. This metric is different from other user engagement metrics, such as Daily Active Users (DAU) or Monthly Active Users (MAU), which measure the total number of users who have logged in to your platform within a specific time period, regardless of whether they have paid for your services or not.

When Is It Valuable To Calculate Paid Stage WAUs (PSWAU)?

Calculating PSWAU is valuable for any business that offers paid services or products. This metric can help you understand how many of your paying customers are actively using your services, and how frequently they are doing so. By tracking PSWAU, you can identify trends in user behavior, such as which features are most popular, and which ones are being underutilized.

PSWAU is particularly valuable for businesses that offer subscription-based services, such as software-as-a-service (SaaS) companies. By tracking PSWAU, you can identify which customers are at risk of churning, and take proactive steps to retain them. For example, if you notice that a customer has not logged in to your platform for several weeks, you can reach out to them with targeted marketing campaigns or personalized offers to encourage them to return.

PSWAU is also valuable for businesses that offer tiered pricing plans, where customers pay more for access to additional features or services. By tracking PSWAU, you can identify which features are most valuable to your paying customers, and adjust your pricing plans accordingly. For example, if you notice that a large percentage of your paying customers are using a particular feature, you may want to consider making it available to all customers, or increasing the price of your premium plan.

In summary, calculating PSWAU is valuable for any business that wants to understand how many of its paying customers are actively using its services, and how frequently they are doing so. By tracking this metric, you can identify trends in user behavior, make informed decisions about your business strategy, and take proactive steps to retain your customers.

How Do You Calculate Paid Stage WAUs (PSWAU) in NetSuite CRM

NetSuite CRM itself isn�t naturally geared towards letting you calculate complex metrics like Paid Stage WAUs (PSWAU). As an alternative, teams typically use products like Arithmix to import data from NetSuite CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that�s powerful yet easy to use. With Arithmix you can import data from systems like NetSuite CRM, combine it with data from other systems, and create calculations like Paid Stage WAUs (PSWAU).

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Paid Stage WAUs (PSWAU) in Arithmix

Calculating metrics like Paid Stage WAUs (PSWAU) is simple in Arithmix. Once you've created your free account, you�ll be able to import your NetSuite CRM data, and use it to create natural language formulas for metrics like Paid Stage WAUs (PSWAU).

Arithmix is designed to give you the power to build any calculations you want on top of your NetSuite CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.