How To Calculate Paid Stage WAUs (PSWAU) in PipelineCRM | Arithmix

Calculating Paid Stage WAUs (PSWAU) is an important metric for any business that wants to understand how many of its users are actively engaged with its paid services. This metric is particularly useful for businesses that offer a freemium model, where users can access some features for free but must pay to access additional features or services.

What Is Paid Stage WAUs (PSWAU)?

Paid Stage WAUs (PSWAU) is a metric that measures the number of users who have paid for a service or product within a specific time period. This metric is calculated by dividing the total number of users who have paid for a service or product by the total number of active users during the same time period.

For example, if a business has 1,000 active users in a month and 100 of those users have paid for a service or product during that same month, the PSWAU would be 10% (100/1,000).

PSWAU is a valuable metric because it helps businesses understand how many of their users are willing to pay for their services or products. This information can be used to make decisions about pricing, marketing, and product development.

When Is It Valuable To Calculate Paid Stage WAUs (PSWAU)?

Calculating PSWAU is valuable for any business that offers a freemium model or has a paid service or product. This metric can help businesses understand how many of their users are converting to paid customers and how much revenue they are generating from those customers.

PSWAU can also be used to identify trends in user behavior. For example, if a business sees a decline in PSWAU over time, it may indicate that users are not finding enough value in the paid services or products. This information can be used to make changes to the product or pricing strategy to increase the value proposition for users.

Overall, calculating PSWAU is a valuable metric for any business that wants to understand how many of its users are actively engaged with its paid services or products. By tracking this metric over time, businesses can make data-driven decisions about pricing, marketing, and product development to increase revenue and improve user engagement.

How Do You Calculate Paid Stage WAUs (PSWAU) in PipelineCRM

PipelineCRM itself isn�t naturally geared towards letting you calculate complex metrics like Paid Stage WAUs (PSWAU). As an alternative, teams typically use products like Arithmix to import data from PipelineCRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that�s powerful yet easy to use. With Arithmix you can import data from systems like PipelineCRM, combine it with data from other systems, and create calculations like Paid Stage WAUs (PSWAU).

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Paid Stage WAUs (PSWAU) in Arithmix

Calculating metrics like Paid Stage WAUs (PSWAU) is simple in Arithmix. Once you've created your free account, you�ll be able to import your PipelineCRM data, and use it to create natural language formulas for metrics like Paid Stage WAUs (PSWAU).

Arithmix is designed to give you the power to build any calculations you want on top of your PipelineCRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.