How To Calculate Paid Stage Weekly Active Users in HubSpot CRM | Arithmix

Calculating Paid Stage Weekly Active Users (PSWAU) is an important metric for any business that offers a paid service or product. It helps you understand how many of your paying customers are actively using your product or service on a weekly basis. This information can help you make informed decisions about your business strategy and identify areas for improvement.

To calculate PSWAU, you need to first define what you consider to be an active user. This could be someone who logs in to your platform, uses a specific feature, or completes a certain action. Once you have defined what an active user is, you can then determine how frequently they need to engage with your product or service to be considered "active" on a weekly basis.

Next, you need to identify your paid users. These are the customers who are paying for your product or service. Once you have this information, you can then track how many of these paid users are actively using your product or service on a weekly basis. This will give you your PSWAU.

What Is Paid Stage Weekly Active Users?

Paid Stage Weekly Active Users is a metric that measures the number of paying customers who are actively using your product or service on a weekly basis. This metric is important because it helps you understand how engaged your paying customers are with your product or service. It can also help you identify areas for improvement and make informed decisions about your business strategy.

PSWAU is different from other metrics like Monthly Active Users (MAU) or Daily Active Users (DAU) because it specifically focuses on paying customers. This means that it gives you a more accurate picture of how your paying customers are engaging with your product or service, which is important for businesses that rely on recurring revenue.

When Is It Valuable To Calculate Paid Stage Weekly Active Users?

Calculating Paid Stage Weekly Active Users is valuable for any business that offers a paid product or service. It can help you identify areas for improvement and make informed decisions about your business strategy. Here are some specific scenarios where calculating PSWAU can be particularly valuable:

• Identifying churn: If you notice a decline in your PSWAU, it could be a sign that your paying customers are churning. This can help you identify areas for improvement and take action to retain your customers.
• Optimizing features: By tracking which features your paying customers are using on a weekly basis, you can identify which features are most valuable to them. This can help you prioritize feature development and optimize your product or service.
• Improving engagement: By tracking your PSWAU over time, you can identify trends and patterns in how your paying customers are engaging with your product or service. This can help you make informed decisions about how to improve engagement and increase customer satisfaction.

Overall, calculating Paid Stage Weekly Active Users is a valuable metric for any business that offers a paid product or service. By understanding how engaged your paying customers are with your product or service, you can make informed decisions about your business strategy and identify areas for improvement.

How Do You Calculate Paid Stage Weekly Active Users in HubSpot CRM

HubSpot CRM itself isn't naturally geared towards letting you calculate complex metrics like Paid Stage Weekly Active Users. As an alternative, teams typically use products like Arithmix to import data from HubSpot CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like HubSpot CRM, combine it with data from other systems, and create calculations like Paid Stage Weekly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Paid Stage Weekly Active Users in Arithmix

Calculating metrics like Paid Stage Weekly Active Users is simple in Arithmix. Once you've created your free account, you'll be able to import your HubSpot CRM data, and use it to create natural language formulas for metrics like Paid Stage Weekly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.