How To Calculate Paid Stage Weekly Active Users in Nextiva | Arithmix

Calculating paid stage weekly active users (PSWAU) is an important metric for any business that offers a paid service or product. It helps to measure the engagement and retention of paying customers over a specific period of time. In this article, we will discuss what PSWAU is, when it is valuable to calculate it, and how to calculate it in Nextiva.

What Is Paid Stage Weekly Active Users?

Paid stage weekly active users (PSWAU) is a metric that measures the number of paying customers who have actively used a service or product within a week. It is a key performance indicator (KPI) that helps businesses understand the engagement and retention of their paying customers. PSWAU is calculated by counting the number of unique paying customers who have used the service or product at least once within a week.

PSWAU is different from other metrics like daily active users (DAU) or monthly active users (MAU) because it focuses specifically on paying customers. It helps businesses understand how many of their paying customers are actively using their service or product on a weekly basis, which is important for measuring customer engagement and retention.

When Is It Valuable To Calculate Paid Stage Weekly Active Users?

Calculating PSWAU is valuable for businesses that offer a paid service or product because it helps them understand the engagement and retention of their paying customers. It is particularly useful for businesses that offer subscription-based services or products, as it helps them measure the effectiveness of their retention strategies.

PSWAU is also valuable for businesses that are looking to improve their customer engagement and retention. By tracking PSWAU over time, businesses can identify trends and patterns in customer behavior, which can help them make data-driven decisions about how to improve their service or product.

How to Calculate Paid Stage Weekly Active Users in Nextiva

Calculating PSWAU in Nextiva is a simple process. First, you need to identify the time period you want to measure. For example, you may want to measure PSWAU for the past week.

Next, you need to count the number of unique paying customers who have used your service or product at least once within that time period. In Nextiva, you can do this by running a report that shows the number of unique paying customers who have used your service or product within the past week.

Once you have this number, you can calculate your PSWAU by dividing the number of unique paying customers by the total number of paying customers. For example, if you have 100 paying customers and 50 of them have used your service or product within the past week, your PSWAU would be 50%.

Calculating PSWAU in Nextiva is a valuable tool for businesses that offer a paid service or product. It helps businesses understand the engagement and retention of their paying customers, which is important for making data-driven decisions about how to improve their service or product.

How Do You Calculate Paid Stage Weekly Active Users in Nextiva

Nextiva itself isn’t naturally geared towards letting you calculate complex metrics like Paid Stage Weekly Active Users. As an alternative, teams typically use products like Arithmix to import data from Nextiva and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Nextiva, combine it with data from other systems, and create calculations like Paid Stage Weekly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Paid Stage Weekly Active Users in Arithmix

Calculating metrics like Paid Stage Weekly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Nextiva data, and use it to create natural language formulas for metrics like Paid Stage Weekly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Nextiva data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.