How To Calculate Recurring Margin in Copper CRM | Arithmix

Calculating recurring margin is an important aspect of any business that offers subscription-based services or products. It helps you understand the profitability of your recurring revenue streams and make informed decisions about pricing, marketing, and customer retention. In this article, we'll explain what recurring margin is, why it's valuable to calculate it, and how you can do it using Copper CRM.

What Is Recurring Margin?

Recurring margin is the profit you make from your recurring revenue streams after deducting the direct costs associated with providing those services or products. It's a measure of the long-term profitability of your business and can help you identify areas where you can improve your margins.

For example, if you run a software-as-a-service (SaaS) business, your recurring revenue streams would be the monthly or annual subscriptions that your customers pay for using your software. The direct costs associated with providing this service would include the cost of hosting the software, customer support, and any other expenses directly related to providing the service.

To calculate your recurring margin, you would subtract the direct costs from the revenue generated by your recurring revenue streams. This will give you a percentage that represents the profit you're making from those streams.

When Is It Valuable To Calculate Recurring Margin?

Calculating recurring margin is valuable in several situations:

• Pricing: If you're considering changing the price of your subscription-based service or product, calculating your recurring margin can help you understand how that change will affect your profitability.
• Marketing: Knowing your recurring margin can help you identify which customer segments are the most profitable and which ones you should focus your marketing efforts on.
• Customer Retention: Understanding your recurring margin can help you identify which customers are the most valuable to your business and which ones you should focus on retaining.

Overall, calculating recurring margin is an important part of running a successful subscription-based business. By understanding your profitability, you can make informed decisions about pricing, marketing, and customer retention that will help you grow your business over the long term.

How Do You Calculate Recurring Margin in Copper CRM

Copper CRM itself isn�t naturally geared towards letting you calculate complex metrics like Recurring Margin. As an alternative, teams typically use products like Arithmix to import data from Copper CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that�s powerful yet easy to use. With Arithmix you can import data from systems like Copper CRM, combine it with data from other systems, and create calculations like Recurring Margin.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Recurring Margin in Arithmix

Calculating metrics like Recurring Margin is simple in Arithmix. Once you've created your free account, you�ll be able to import your Copper CRM data, and use it to create natural language formulas for metrics like Recurring Margin.

Arithmix is designed to give you the power to build any calculations you want on top of your Copper CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.