How To Calculate Sales Capacity in Timberline | Arithmix

Learn how to accurately calculate your sales capacity in Timberline with our step-by-step guide. Maximize your team's potential and boost your revenue with this essential tool.

Calculating sales capacity is an important aspect of any sales team's success. It helps you determine how much work your team can handle and how much revenue they can generate. In this article, we'll discuss what sales capacity is, when it's valuable to calculate it, and how to calculate it effectively.

What Is Sales Capacity?

Sales capacity refers to the maximum amount of sales that a team or individual can generate within a specific period. It takes into account factors such as the number of salespeople, their skills and experience, the size of the market, and the available resources. Essentially, it's a measure of how much your sales team can sell in a given timeframe.

Calculating sales capacity is important because it helps you set realistic sales targets and allocate resources effectively. It also helps you identify areas where your team may be struggling and where you need to focus your efforts to improve performance.

When Is It Valuable To Calculate Sales Capacity?

Calculating sales capacity is valuable in a variety of situations. For example, if you're a startup trying to determine how many salespeople you need to hire to meet your revenue goals, calculating sales capacity can help you make informed decisions. Similarly, if you're an established company looking to expand into a new market, calculating sales capacity can help you determine how much investment is required to achieve your sales targets.

Calculating sales capacity is also useful when you're trying to optimize your sales team's performance. By understanding how much work your team can handle, you can set realistic targets and ensure that your team is not overworked or underutilized. This can help improve morale, reduce turnover, and ultimately lead to better sales results.

How to Calculate Sales Capacity

Calculating sales capacity involves several steps:

  1. Define the time period: Determine the timeframe for which you want to calculate sales capacity (e.g., a month, a quarter, a year).
  2. Identify your sales team: Determine the number of salespeople you have and their individual sales quotas.
  3. Estimate sales productivity: Estimate the average amount of time your sales team spends on sales-related activities (e.g., prospecting, lead generation, follow-up).
  4. Calculate capacity: Multiply the number of salespeople by their individual quotas and the estimated sales productivity. This will give you an estimate of your team's total sales capacity for the defined time period.

It's important to note that calculating sales capacity is not an exact science. There are many factors that can impact your team's ability to generate sales, such as market conditions, competition, and economic factors. However, by using the steps outlined above, you can get a good estimate of your team's sales capacity and use it to make informed decisions about your sales strategy.


Calculating sales capacity is an important part of any sales strategy. It helps you set realistic targets, allocate resources effectively, and optimize your team's performance. By following the steps outlined in this article, you can calculate your team's sales capacity and use it to drive better sales results.

How Do You Calculate Sales Capacity in Timberline

Timberline itself isn't naturally geared towards letting you calculate complex metrics like Sales Capacity. As an alternative, teams typically use products like Arithmix to import data from Timberline and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that's powerful yet easy to use. With Arithmix you can import data from systems like Timberline, combine it with data from other systems, and create calculations like Sales Capacity.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

arithmix product demo

Calculating Sales Capacity in Arithmix

Calculating metrics like Sales Capacity is simple in Arithmix. Once you've created your free account, you'll be able to import your Timberline data, and use it to create natural language formulas for metrics like Sales Capacity.

Arithmix is designed to give you the power to build any calculations you want on top of your Timberline data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.

Use Arithmix free