How To Calculate Services Attach Rate in HubSpot CRM | Arithmix

If you're running a business, it's important to understand how your customers are interacting with your products and services. One way to measure this is by calculating your services attach rate. This metric can help you understand how many customers are purchasing additional services or products alongside their initial purchase.

What Is Services Attach Rate?

Services attach rate is a metric that measures the percentage of customers who purchase additional services or products alongside their initial purchase. This metric is important because it can help businesses understand how well they are cross-selling to their customers. A high services attach rate can indicate that customers are satisfied with their initial purchase and are willing to invest in additional products or services.

For example, let's say you run a software company that sells a project management tool. If you offer additional services like training or consulting, you can calculate your services attach rate by dividing the number of customers who purchased the additional services by the total number of customers who purchased the project management tool.

When Is It Valuable To Calculate Services Attach Rate?

Calculating your services attach rate can be valuable in a number of situations. For example, if you're looking to increase revenue, you can use this metric to identify opportunities for cross-selling. By understanding which products or services are most commonly purchased together, you can create targeted marketing campaigns to encourage customers to purchase additional items.

Additionally, calculating your services attach rate can help you identify areas where you may be losing customers. If you notice that a large percentage of customers are not purchasing additional services or products, it may be an indication that they are not satisfied with their initial purchase or that they are finding better deals elsewhere.

Overall, services attach rate is a valuable metric for any business that wants to understand how their customers are interacting with their products and services. By tracking this metric over time, you can identify trends and make data-driven decisions to improve your business.

How Do You Calculate Services Attach Rate in HubSpot CRM

HubSpot CRM itself isn't naturally geared towards letting you calculate complex metrics like Services Attach Rate. As an alternative, teams typically use products like Arithmix to import data from HubSpot CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like HubSpot CRM, combine it with data from other systems, and create calculations like Services Attach Rate.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Services Attach Rate in Arithmix

Calculating metrics like Services Attach Rate is simple in Arithmix. Once you've created your free account, you'll be able to import your HubSpot CRM data, and use it to create natural language formulas for metrics like Services Attach Rate.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.