How To Calculate WAU in Blackbaud Financial Edge | Arithmix

Calculating WAU, or Weekly Active Users, is an important metric for any business or organization that wants to track user engagement and retention. While Blackbaud Financial Edge offers a variety of tools for financial management, it does not have a built-in feature for calculating WAU. However, with a little bit of data analysis and some simple calculations, you can easily determine your organization's WAU using the following steps.

What Is WAU?

WAU is a metric that measures the number of unique users who engage with your product or service on a weekly basis. This metric is particularly useful for businesses and organizations that rely on recurring engagement from their users, such as social media platforms, mobile apps, and subscription-based services. By tracking your WAU, you can gain insights into user behavior and identify trends that can help you improve your product or service.

Calculating WAU involves counting the number of unique users who engage with your product or service within a given week. This can include any type of engagement, such as logging in, making a purchase, or posting a comment. Once you have this number, you can use it to track changes in user engagement over time and identify areas where you may need to improve.

When Is It Valuable To Calculate WAU?

WAU is a valuable metric for any business or organization that wants to track user engagement and retention. By tracking your WAU, you can gain insights into user behavior and identify trends that can help you improve your product or service. This can be particularly useful if you are trying to grow your user base, retain existing users, or increase user engagement.

For example, if you are running a social media platform, you may want to track your WAU to see how many users are engaging with your platform on a weekly basis. If you notice a decline in your WAU, you may need to make changes to your platform to improve user engagement and retention. Similarly, if you are running a subscription-based service, you may want to track your WAU to see how many users are using your service on a weekly basis. If you notice a decline in your WAU, you may need to make changes to your service to improve user retention and reduce churn.

Overall, calculating WAU is a valuable tool for any business or organization that wants to track user engagement and retention. By tracking your WAU, you can gain insights into user behavior and identify areas where you may need to improve your product or service. While Blackbaud Financial Edge does not have a built-in feature for calculating WAU, you can easily determine your organization's WAU using the steps outlined above.

How Do You Calculate WAU in Blackbaud Financial Edge

Blackbaud Financial Edge itself isn’t naturally geared towards letting you calculate complex metrics like WAU. As an alternative, teams typically use products like Arithmix to import data from Blackbaud Financial Edge and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Blackbaud Financial Edge, combine it with data from other systems, and create calculations like WAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating WAU in Arithmix

Calculating metrics like WAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your Blackbaud Financial Edge data, and use it to create natural language formulas for metrics like WAU.

Arithmix is designed to give you the power to build any calculations you want on top of your Blackbaud Financial Edge data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.