How To Calculate WAU in HubSpot Sales Hub | Arithmix

Calculating Weekly Active Users (WAU) is an essential metric for any business that wants to measure the engagement of its users. It helps businesses understand how many users are actively using their product or service on a weekly basis. In this article, we will explore what WAU is, when it is valuable to calculate it, and how to calculate it in HubSpot Sales Hub.

What Is WAU?

WAU is a metric that measures the number of unique users who have engaged with a product or service within a given week. It is a key performance indicator (KPI) that helps businesses understand how many users are actively using their product or service on a weekly basis. WAU is calculated by counting the number of unique users who have performed a specific action within a given week, such as logging in or making a purchase.

WAU is a valuable metric for businesses because it provides insights into user engagement and retention. By tracking WAU over time, businesses can identify trends and patterns in user behavior, and make data-driven decisions to improve their product or service.

When Is It Valuable To Calculate WAU?

WAU is valuable to calculate for any business that wants to measure user engagement and retention. It is particularly useful for businesses that offer subscription-based services or products, as it helps them track how many users are actively using their product or service on a weekly basis.

WAU is also valuable for businesses that want to identify trends and patterns in user behavior. By tracking WAU over time, businesses can identify when user engagement is increasing or decreasing, and make data-driven decisions to improve their product or service.

How to Calculate WAU in HubSpot Sales Hub

Calculating WAU in HubSpot Sales Hub is a straightforward process. Here are the steps:

1. Identify the specific action that you want to track. This could be logging in, making a purchase, or any other action that is relevant to your business.
2. Choose a time period to measure. Typically, WAU is measured on a weekly basis, but you can choose any time period that is relevant to your business.
3. Count the number of unique users who performed the specific action within the chosen time period. HubSpot Sales Hub provides a variety of tools and reports that can help you track user engagement and calculate WAU.

Once you have calculated WAU, you can use this metric to track user engagement and retention over time. By making data-driven decisions based on WAU, you can improve your product or service and provide a better user experience for your customers.

In conclusion, calculating WAU is an essential metric for any business that wants to measure user engagement and retention. By tracking WAU over time, businesses can identify trends and patterns in user behavior, and make data-driven decisions to improve their product or service. With HubSpot Sales Hub, calculating WAU is a straightforward process that can provide valuable insights into user engagement and retention.

How Do You Calculate WAU in HubSpot Sales Hub

HubSpot Sales Hub itself isn't naturally geared towards letting you calculate complex metrics like WAU. As an alternative, teams typically use products like Arithmix to import data from HubSpot Sales Hub and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like HubSpot Sales Hub, combine it with data from other systems, and create calculations like WAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating WAU in Arithmix

Calculating metrics like WAU is simple in Arithmix. Once you've created your free account, you'll be able to import your HubSpot Sales Hub data, and use it to create natural language formulas for metrics like WAU.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot Sales Hub data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.