How To Calculate WAU in PipelineCRM | Arithmix

Learn how to calculate Weekly Active Users (WAU) in PipelineCRM with our step-by-step guide. Increase your understanding of user engagement and improve your CRM strategy.

Calculating WAU (Weekly Active Users) in PipelineCRM can provide valuable insights into the usage and engagement of your CRM system. By tracking the number of active users on a weekly basis, you can identify trends and patterns in user behavior and make data-driven decisions to improve your CRM strategy.

What Is WAU?

WAU stands for Weekly Active Users, which is a metric used to measure the number of unique users who have engaged with your CRM system within a given week. This includes users who have logged in, created or updated records, and performed other actions within the system.

By tracking WAU, you can gain a better understanding of how many users are actively using your CRM system on a regular basis. This can help you identify areas for improvement, such as increasing user adoption or improving the user experience.

When Is It Valuable To Calculate WAU?

Calculating WAU can be valuable in a variety of situations. For example, if you are launching a new CRM system or feature, tracking WAU can help you gauge user adoption and identify any issues or barriers to adoption.

WAU can also be useful for ongoing CRM management, as it provides a way to track user engagement and identify trends over time. By monitoring WAU on a regular basis, you can identify changes in user behavior and adjust your CRM strategy accordingly.

In addition, tracking WAU can be valuable for reporting and analysis purposes. By including WAU data in your CRM reports, you can provide stakeholders with a clear picture of user engagement and the impact of your CRM system on your business.

Overall, calculating WAU in PipelineCRM can provide valuable insights into user engagement and help you make data-driven decisions to improve your CRM strategy. By tracking this metric on a regular basis, you can identify trends, monitor user behavior, and make adjustments to optimize your CRM system for success.

How Do You Calculate WAU in PipelineCRM

PipelineCRM itself isn’t naturally geared towards letting you calculate complex metrics like WAU. As an alternative, teams typically use products like Arithmix to import data from PipelineCRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like PipelineCRM, combine it with data from other systems, and create calculations like WAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

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Calculating WAU in Arithmix

Calculating metrics like WAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your PipelineCRM data, and use it to create natural language formulas for metrics like WAU.

Arithmix is designed to give you the power to build any calculations you want on top of your PipelineCRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.

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