How To Calculate WAU in ProfitBooks | Arithmix

Calculating Weekly Active Users (WAU) is an important metric for any business that wants to track user engagement and growth over time. In this article, we'll explain what WAU is, when it's valuable to calculate it, and how to calculate it using ProfitBooks.

What Is WAU?

WAU is a metric that measures the number of unique users who have interacted with your product or service within a given week. This metric is important because it helps you understand how engaged your users are with your product and how frequently they are using it.

WAU is typically calculated by counting the number of unique users who have performed a specific action within a given week. This action could be anything from logging into your app to making a purchase on your website.

By tracking WAU over time, you can get a sense of how your user base is growing and how engaged your users are with your product. This information can help you make informed decisions about product development, marketing, and user acquisition.

When Is It Valuable To Calculate WAU?

WAU is valuable to calculate for any business that wants to track user engagement and growth over time. This metric is particularly useful for subscription-based businesses, where user engagement is directly tied to revenue.

By tracking WAU, you can identify trends in user engagement and take action to improve it. For example, if you notice that your WAU is declining, you may want to invest in marketing or product development to re-engage your users.

WAU is also useful for businesses that want to track the success of specific marketing campaigns or product launches. By tracking WAU before and after a campaign or launch, you can measure its impact on user engagement and make data-driven decisions about future campaigns.

How to Calculate WAU in ProfitBooks

To calculate WAU in ProfitBooks, you'll need to first define the specific action that you want to track. This could be anything from logging into your app to making a purchase on your website.

Once you've defined the action, you can use ProfitBooks' analytics tools to track the number of unique users who have performed that action within a given week. Simply set the date range to the past week and filter by the specific action you want to track.

ProfitBooks will then display the number of unique users who have performed that action within the past week. This number represents your WAU for that week.

By tracking WAU in ProfitBooks, you can get a better understanding of how engaged your users are with your product and make data-driven decisions about product development, marketing, and user acquisition.

How Do You Calculate WAU in ProfitBooks

ProfitBooks itself isn’t naturally geared towards letting you calculate complex metrics like WAU. As an alternative, teams typically use products like Arithmix to import data from ProfitBooks and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like ProfitBooks, combine it with data from other systems, and create calculations like WAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating WAU in Arithmix

Calculating metrics like WAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your ProfitBooks data, and use it to create natural language formulas for metrics like WAU.

Arithmix is designed to give you the power to build any calculations you want on top of your ProfitBooks data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.