How To Calculate WAU in Quickbooks Online | Arithmix

Calculating WAU, or Weekly Active Users, is an important metric for any business that wants to understand how engaged its users are with its product or service. By measuring the number of unique users who engage with your product or service on a weekly basis, you can gain valuable insights into how your business is performing and identify areas for improvement. In this article, we'll explore what WAU is and when it's valuable to calculate it.

What Is WAU?

WAU stands for Weekly Active Users. It is a metric that measures the number of unique users who engage with your product or service on a weekly basis. This can include any type of engagement, such as logging in, making a purchase, or using a specific feature of your product. By tracking WAU, you can gain insights into how engaged your users are with your product or service, and identify trends over time.

WAU is a valuable metric for businesses of all sizes, as it can help you understand how your product or service is performing and identify areas for improvement. For example, if you notice a decline in WAU over time, it may be an indication that users are not finding your product or service as valuable as they once did. On the other hand, if you see an increase in WAU, it may be a sign that your business is growing and that users are finding more value in your product or service.

When Is It Valuable To Calculate WAU?

Calculating WAU is valuable for any business that wants to understand how engaged its users are with its product or service. However, there are certain situations where it may be particularly valuable to calculate WAU:

When launching a new product or service

If you're launching a new product or service, calculating WAU can help you understand how engaged users are with your new offering. By tracking WAU over time, you can see how users are responding to your product or service and identify areas for improvement.

When making changes to your product or service

If you're making changes to your product or service, calculating WAU can help you understand how those changes are impacting user engagement. For example, if you're adding a new feature to your product, tracking WAU can help you see if users are engaging with that feature and finding value in it.

When evaluating the success of a marketing campaign

If you're running a marketing campaign, calculating WAU can help you understand how effective that campaign is in driving user engagement. By tracking WAU before and after the campaign, you can see if there was a significant increase in user engagement as a result of the campaign.

In conclusion, calculating WAU is a valuable metric for any business that wants to understand how engaged its users are with its product or service. By tracking WAU over time, you can gain insights into how your business is performing and identify areas for improvement.

How Do You Calculate WAU in Quickbooks Online

Quickbooks Online itself isn’t naturally geared towards letting you calculate complex metrics like WAU. As an alternative, teams typically use products like Arithmix to import data from Quickbooks Online and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Quickbooks Online, combine it with data from other systems, and create calculations like WAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating WAU in Arithmix

Calculating metrics like WAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your Quickbooks Online data, and use it to create natural language formulas for metrics like WAU.

Arithmix is designed to give you the power to build any calculations you want on top of your Quickbooks Online data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.