How To Calculate Weekly Active Users in HubSpot CRM | Arithmix

Calculating weekly active users (WAU) is an essential metric for any business that wants to track user engagement and retention. It is a measure of the number of unique users who have engaged with your product or service within a seven-day period. In this article, we will discuss what weekly active users are, why they are valuable to calculate, and how you can calculate them.

What Is Weekly Active Users?

Weekly active users are the number of unique users who have engaged with your product or service within a seven-day period. This metric is essential to track because it helps you understand how many users are actively using your product or service. It is different from monthly active users (MAU), which measures the number of unique users who have engaged with your product or service within a 30-day period.

WAU is a crucial metric for businesses that want to track user engagement and retention. It can help you identify trends in user behavior and understand how your product or service is performing over time. By tracking WAU, you can also identify areas where you need to improve your product or service to increase user engagement and retention.

When Is It Valuable To Calculate Weekly Active Users?

Calculating weekly active users is valuable for any business that wants to track user engagement and retention. It is especially valuable for businesses that offer subscription-based services or products. By tracking WAU, you can identify how many users are actively using your product or service and how many users are at risk of churning.

WAU is also valuable for businesses that want to understand how their product or service is performing over time. By tracking WAU, you can identify trends in user behavior and understand how your product or service is performing compared to previous periods. This can help you identify areas where you need to improve your product or service to increase user engagement and retention.

How to Calculate Weekly Active Users

Calculating weekly active users is a straightforward process. To calculate WAU, you need to count the number of unique users who have engaged with your product or service within a seven-day period. This can be done using analytics tools such as Google Analytics or Mixpanel.

Once you have the data, you can calculate WAU by dividing the number of unique users who engaged with your product or service within a seven-day period by the total number of users who have engaged with your product or service over the same period. The result is a percentage that represents the percentage of users who are actively using your product or service on a weekly basis.

In conclusion, calculating weekly active users is an essential metric for any business that wants to track user engagement and retention. By tracking WAU, you can identify trends in user behavior and understand how your product or service is performing over time. Calculating WAU is a straightforward process that can be done using analytics tools such as Google Analytics or Mixpanel.

How Do You Calculate Weekly Active Users in HubSpot CRM

HubSpot CRM itself isn't naturally geared towards letting you calculate complex metrics like Weekly Active Users. As an alternative, teams typically use products like Arithmix to import data from HubSpot CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers you'll powerful yet easy to use. With Arithmix you can import data from systems like HubSpot CRM, combine it with data from other systems, and create calculations like Weekly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Weekly Active Users in Arithmix

Calculating metrics like Weekly Active Users is simple in Arithmix. Once you've created your free account, you'll be able to import your HubSpot CRM data, and use it to create natural language formulas for metrics like Weekly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.