How To Calculate Weekly Active Users in Insightly | Arithmix

Calculating weekly active users can be a valuable metric for any business or organization that wants to track the engagement of its users. It can help you understand how many people are using your product or service on a regular basis, and how engaged they are with it. In this article, we'll explore what weekly active users are, why they're important, and how to calculate them.

What Is Weekly Active Users?

Weekly active users (WAU) is a metric that measures the number of unique users who have engaged with your product or service during a given week. This metric is often used in the tech industry to track the performance of apps, websites, and other digital products. It can help you understand how many people are using your product on a regular basis, and how engaged they are with it.

For example, if you have a mobile app, you might want to know how many people are using it every week. This can help you identify trends and patterns in user behavior, and make informed decisions about how to improve your app.

When Is It Valuable To Calculate Weekly Active Users?

Calculating weekly active users can be valuable in a variety of situations. Here are a few examples:

• Product Development: If you're developing a new product or feature, tracking weekly active users can help you understand how engaged your users are with your product. This can help you identify areas for improvement and prioritize your development efforts.
• Marketing: If you're running a marketing campaign, tracking weekly active users can help you understand how effective your campaign is at driving engagement. This can help you make informed decisions about where to allocate your marketing budget.
• User Engagement: If you're focused on improving user engagement, tracking weekly active users can help you understand how successful your efforts are. This can help you identify which strategies are working and which ones need to be adjusted.

Overall, calculating weekly active users can be a valuable metric for any business or organization that wants to track user engagement. By understanding how many people are using your product on a regular basis, you can make informed decisions about how to improve your product and grow your business.

How Do You Calculate Weekly Active Users in Insightly

Insightly itself isn’t naturally geared towards letting you calculate complex metrics like Weekly Active Users. As an alternative, teams typically use products like Arithmix to import data from Insightly and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Insightly, combine it with data from other systems, and create calculations like Weekly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Weekly Active Users in Arithmix

Calculating metrics like Weekly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Insightly data, and use it to create natural language formulas for metrics like Weekly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Insightly data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.