How To Calculate Weekly Active Users in Nextiva | Arithmix

Calculating weekly active users is an essential metric for businesses that want to understand how engaged their users are with their product or service. This metric is particularly important for companies that offer subscription-based services or products, as it helps them track customer retention and engagement over time. In this article, we will explore what weekly active users are, when it is valuable to calculate them, and how to calculate them.

What Is Weekly Active Users?

Weekly active users (WAU) is a metric that measures the number of unique users who have engaged with a product or service within a given week. This metric is commonly used in the tech industry to measure the engagement and retention of users over time. WAU is calculated by counting the number of unique users who have taken a specific action within a week, such as logging in, making a purchase, or using a feature of the product or service.

WAU is an important metric because it provides insight into how engaged users are with a product or service. A high WAU indicates that users are actively using and engaging with a product or service, which can be a good indicator of customer satisfaction and loyalty. Conversely, a low WAU may indicate that users are not finding value in the product or service, which can be a warning sign for businesses.

When Is It Valuable To Calculate Weekly Active Users?

Calculating weekly active users is valuable for businesses that want to track user engagement and retention over time. This metric is particularly important for subscription-based businesses, as it can help them track customer churn and identify opportunities to improve user engagement.

WAU is also valuable for businesses that want to measure the impact of changes or updates to their product or service. By tracking WAU before and after a change, businesses can determine whether the change had a positive or negative impact on user engagement.

How to Calculate Weekly Active Users

Calculating weekly active users is a straightforward process that involves counting the number of unique users who have engaged with a product or service within a given week. To calculate WAU, businesses should:

1. Determine the timeframe for the calculation (e.g., the previous week).
2. Identify the specific action that constitutes engagement (e.g., logging in).
3. Count the number of unique users who have taken the specific action within the timeframe.

For example, if a business wants to calculate the WAU for their online store, they might count the number of unique users who made a purchase within the previous week. To do this, they would identify the timeframe (the previous week), the specific action (making a purchase), and count the number of unique users who made a purchase within that timeframe.

Overall, calculating weekly active users is a valuable metric for businesses that want to track user engagement and retention over time. By understanding how engaged users are with their product or service, businesses can make informed decisions about how to improve user engagement and retention.

How Do You Calculate Weekly Active Users in Nextiva

Nextiva itself isn’t naturally geared towards letting you calculate complex metrics like Weekly Active Users. As an alternative, teams typically use products like Arithmix to import data from Nextiva and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like Nextiva, combine it with data from other systems, and create calculations like Weekly Active Users.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating Weekly Active Users in Arithmix

Calculating metrics like Weekly Active Users is simple in Arithmix. Once you've created your free account, you’ll be able to import your Nextiva data, and use it to create natural language formulas for metrics like Weekly Active Users.

Arithmix is designed to give you the power to build any calculations you want on top of your Nextiva data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.