# How To Calculate ARPU in HubSpot Sales Hub | Arithmix

Learn how to calculate Average Revenue Per User (ARPU) in HubSpot Sales Hub with our step-by-step guide. Increase your understanding of this important metric and improve your business decision-making.

Calculating ARPU (Average Revenue Per User) is an essential metric for any business that wants to understand its financial performance. ARPU is a measure of the revenue generated by each customer or user over a specific period. It is calculated by dividing the total revenue by the number of users or customers during that period. In this article, we will discuss what ARPU is and when it is valuable to calculate ARPU.

## What Is ARPU?

ARPU is a financial metric that helps businesses understand how much revenue they are generating from each customer or user. It is calculated by dividing the total revenue generated by the number of users or customers during a specific period. For example, if a business generates \$100,000 in revenue from 1,000 customers in a month, the ARPU would be \$100.

ARPU is an important metric because it helps businesses understand their revenue per user or customer. This information can be used to identify trends in revenue growth, identify areas for improvement, and make informed decisions about pricing and marketing strategies.

## When Is It Valuable To Calculate ARPU?

ARPU is valuable for businesses of all sizes and industries. It is particularly useful for businesses that offer subscription-based services or products. By calculating ARPU, businesses can understand how much revenue they are generating from each customer or user and identify areas for improvement.

For example, if a business has a low ARPU, it may indicate that they need to increase their pricing or improve their marketing strategies to attract more high-value customers. On the other hand, if a business has a high ARPU, it may indicate that they have a loyal customer base and can focus on retaining those customers.

ARPU is also valuable for businesses that are looking to expand their customer base. By understanding their current ARPU, businesses can set realistic revenue goals and develop strategies to achieve those goals.

In conclusion, calculating ARPU is an essential metric for any business that wants to understand its financial performance. By understanding their ARPU, businesses can identify areas for improvement, make informed decisions about pricing and marketing strategies, and set realistic revenue goals.

## How Do You Calculate ARPU in HubSpot Sales Hub

HubSpot Sales Hub itself isn’t naturally geared towards letting you calculate complex metrics like ARPU. As an alternative, teams typically use products like Arithmix to import data from HubSpot Sales Hub and build out dashboards.

## What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like HubSpot Sales Hub, combine it with data from other systems, and create calculations like ARPU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

## Calculating ARPU in Arithmix

Calculating metrics like ARPU is simple in Arithmix. Once you've created your free account, you’ll be able to import your HubSpot Sales Hub data, and use it to create natural language formulas for metrics like ARPU.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot Sales Hub data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.