How To Calculate MAU in HubSpot CRM | Arithmix

Calculating MAU (Monthly Active Users) is a crucial metric for any business that wants to track the success of its online presence. By measuring the number of unique users who engage with your website or app on a monthly basis, you can gain valuable insights into user behavior and make data-driven decisions to improve your product or service.

What Is MAU?

MAU is a metric that measures the number of unique users who engage with your website or app over the course of a month. This includes users who log in, make a purchase, or perform any other action that indicates engagement with your product or service. By tracking MAU, you can gain a better understanding of how many people are using your product and how often they are using it.

MAU is a key performance indicator (KPI) that is used by businesses of all sizes to measure the success of their online presence. It is particularly useful for companies that rely on user engagement to generate revenue, such as social media platforms, e-commerce sites, and subscription-based services.

When Is It Valuable To Calculate MAU?

Calculating MAU is valuable for any business that wants to track user engagement and make data-driven decisions to improve their product or service. Here are a few scenarios where calculating MAU can be particularly useful:

• Product Development: By tracking MAU, you can gain insights into how users are interacting with your product and identify areas for improvement. For example, if you notice a drop in MAU, it may indicate that users are experiencing issues with your product or that they are not finding it valuable enough to use on a regular basis.
• Marketing: MAU can also be used to measure the effectiveness of your marketing campaigns. By tracking changes in MAU over time, you can determine which campaigns are driving user engagement and which ones are not.
• Revenue Generation: For businesses that rely on user engagement to generate revenue, such as subscription-based services, tracking MAU is essential. By monitoring changes in MAU, you can identify trends in user behavior and make data-driven decisions to improve your revenue streams.

Overall, calculating MAU is a valuable metric for any business that wants to track user engagement and make data-driven decisions to improve their product or service. By monitoring changes in MAU over time, you can gain valuable insights into user behavior and make informed decisions to improve your online presence.

How Do You Calculate MAU in HubSpot CRM

HubSpot CRM itself isn’t naturally geared towards letting you calculate complex metrics like MAU. As an alternative, teams typically use products like Arithmix to import data from HubSpot CRM and build out dashboards.

What is Arithmix?

Arithmix is the next generation spreadsheet - a collaborative, web-based platform for working with numbers that’s powerful yet easy to use. With Arithmix you can import data from systems like HubSpot CRM, combine it with data from other systems, and create calculations like MAU.

In Arithmix, data is organized into Tables and referenced by name, not by cell location like a spreadsheet, simplifying calculation creation. Data and calculations can be shared with others and re-used like building blocks, vastly streamlining analysis, model building, and reporting in a highly scalable and easy to maintain platform. Data can be edited, categorized (by dimensions) and freely pivoted. Calculations are automatically copied across a dimension - eliminating copy and paste of formulas.

Arithmix is fully collaborative, giving your entire team access to your numbers and the ability to work together seamlessly.

Calculating MAU in Arithmix

Calculating metrics like MAU is simple in Arithmix. Once you've created your free account, you’ll be able to import your HubSpot CRM data, and use it to create natural language formulas for metrics like MAU.

Arithmix is designed to give you the power to build any calculations you want on top of your HubSpot CRM data, while also being easy to use and collaborate on. You can share your dashboards with users inside and outside of your organisation, making it easy to empower your whole team.